Corporate Culture

LOYALTY

Loyal Enterprise, Loyal Mission, Honesty and Trustworthiness

DILIGENCE

Diligence in Study, Work and Service

ENDEAVOUR

Think hard, work hard, work hard

PRODUCTS

Comparable, leading peers

GUIDELINE

Benefit-centered, Scale-based, Safety-based and Quality-based Survival

RESPONSIBILITY

Creating Value for Customers, Profit for Companies, Future for Employees and Prosperity for Society

EXCELLENCE

First-class working attitude, first-class working level, first-class performance, providing first-class service to customers

STRICTNESS

Strictness, discipline, objectivity, impartiality and prohibition

NORMS

Rules to follow, clear responsibilities and powers, clear processes, operating standards

EFFICIENCY

Sensitive response, quick decision-making, decisive execution and excellence

UNITE

Taking into account the overall situation, cooperation, pooling strength and win-win development

PRAGMATIC

Seeking truth and pragmatism, improving efficiency, clear rewards and penalties, cohesion

ENTERPRISING

Confidence, Hard Work, Safety, Crisis, Innovation and Development